Cloud Gazers 

Brand Values

Aspirational, Sympathetic, Visionary

Event Branding

EDGE, a new climbing gym in the Shawangunk Mountains of upstate New York, is hosting an event for the upcoming autumn season. It is aimed at a global audience of climbing enthusiast at every age and level. The event reflects the maturation of the sport as it merges it’s own rebellious, risk taking and adventurous history with a segments of fitness, wellness and business culture.

My Design Responsibilities

  • Image Treatment

  • Copy

  • Typography

  • Ads

 
 

 
 

“The Old Man and the Mountain”

Example Composite

 

“Foot of the Mountain”

Example Composite

“Reaching the Peak”

Example Composite

 

Image Credits/Appreciations:

Open Source Images

Elahe Motamedi & Jeremy Bishop - “Foot of the Mountain”

Eberhard Grossgasteiger & Tobias Tullius - “Reaching the Peak”

Cottonbro Studio &  Tomas Meson - “The Old Man and the Mountain”